Packaging design development for Lunette aromatic candle brand
Creative Brief
Lunette is a specialty candle company that seeks to awaken and elevate the senses by using the power and beauty of nature to create handcrafted candles.
The company's great regard for the natural world serves as inspiration for their carefully crafted candles, bringing the soul of the outdoors into your home allowing you to feel the positive effects of nature.
The company's primary objectives are evident in the quality, wellbeing, and sustainability of its products. My role was to develop a packaging design that would complement and further their objectives.
Process
When creating the designs, it was crucial to recognize how important packaging is in communicating the values of the brand and its products to consumers, particularly those who have strong environmental and sustainable beliefs.
Authenticity, elegance, and simplicity served as the design philosophy's guiding principles.
I created graphic components such as logos, typography, imagery, and earthy color palettes that speak to the naturalist audience and encapsulate the spirit of the brand.
Using the beauty of the natural world as inspiration, I came up with idea to incorporate locations the owners felt the most at peace in the design. In addition, I carefully incorporated flames beneath the text to capture the tranquil and calming ambiance of the natural world.
Infuse your atmosphere with tranquility.
