A chic visual identity encompassing modernism and elegance.
Creative Brief
Ceci Hair Salon is inspired by the versatility of black and African culture hair and the variety of endless styling options available. The Seattle-based company provides a wide range of expert services for the upkeep and transformation of a stunning look.
Ceci Hair Salon needed a brand identity system showcasing the diversity and beauty of black and African hair. I managed the design of the company's identity, which included a range of visual communication and detailed guidelines.
The company aims to promote joy through self-discovery.
Process
The brand's personality is reflected in the visual identity, which conveys a modern, elegant look.
Their gentle color palette exudes serenity and relaxation, which makes them perfect for creating a peaceful ambiance.
As part of the logo identity, I chose a typeface with a stylized "E" which represents a strand of hair. Both logos work great for packaging and apparel, as well as advertising.
Hairstyling is viewed as a spiritual practice at Ceci Hair Salon as the hair strands stand for the body, mind, and spirit.
Embodying the essence of beauty in its purest form.
